Roof financing marketing services

Roof financing pages and estimate wording

This is the foundation, and the place most roofing companies should begin. A homeowner who reads a clear page about paying over time before calling you arrives with one fewer objection.

We write a dedicated financing page, a short block for each replacement service page, and a consistent line for your printed and digital estimates. Everything uses your lender partner's approved wording. Read the full scope on the roof financing pages service.

Replacement-season ad campaigns

Ads make sense once your site can explain financing well. Without a good landing page, you pay for clicks that leave confused.

We run search and map ads aimed at people pricing a full replacement, timed to the re-roofing windows in your region. Spring and early autumn get the budget; deep winter gets a lighter "book your estimate now" message. The details are on the replacement-season campaigns page, and the seasonal calendar guide explains the timing by region.

Estimate follow-up through the off-season

Follow-up suits companies with plenty of estimates and a weak signing rate. In roofing, the gap between estimate and decision can be six months, and most companies stop calling after one attempt.

We set up a consent-based text and email rhythm that reminds homeowners, at sensible intervals, that their estimate stands and that payment options exist. It respects Canada's anti-spam rules and stops the moment someone asks. See the estimate follow-up service.

Estimator and canvassing scripts

Scripts help when your estimators each describe financing differently, or avoid mentioning it because they're worried about sounding pushy.

We write kitchen-table and doorstep wording that brings up the payment option after the homeowner has understood the roof's condition and the price, never before. For door-to-door teams, we flag the provincial direct-selling rules to check with the right office. The scope is on the estimator scripts page.

Financing uptake tracking

Tracking is for owners who want to know whether financing is actually doing anything. Without it, the program becomes a line on the estimate that nobody measures.

We build a simple monthly view: estimates written, estimates where financing came up, homeowners who applied with the lender (as reported to you by the lender, in totals only), and signed jobs. The tracking service page explains what we measure and what we never collect.

What every service has in common

Each service follows the same three ground rules, whichever you pick.

• The lender's words win. If your lender partner has approved a description of its program, we use that description, even when we'd phrase it differently. Marketing copy that drifts from the approved wording is the most common way financing promotions get roofing companies into trouble.
• No invented numbers. We never calculate a monthly payment, quote an interest rate or estimate an approval rate. If a figure appears in your marketing, it came from the lender's own materials.
• You own everything. Pages, ad accounts, message templates and tracking sheets belong to your company from day one. If you stop working with us, nothing disappears.

Those rules make the work slower at the start, mostly because lender reviews take time. They also mean you're never left defending a claim you can't support when a homeowner, a lender or a consumer-protection office asks about it.

How to choose in five minutes

Answer these questions with last season's numbers:

Prices for each plan are on the pricing page. Whatever you choose, nothing we do involves lending, brokering or roofing work. We're a marketing service, and the lender and your crews do their own jobs.