Results from our HVAC work, and what transfers to roofing

HVACDeal.ca: offers on high-ticket replacements

HVACDeal.ca produced 500+ leads at a 12:1 ROI.

What it shows: a site built around clear offers on expensive equipment can generate steady enquiries when the offer is easy to understand.

What transfers to roofing: the way an offer is explained matters as much as the offer itself. For roofing companies, the equivalent is a financing page that explains the payment option plainly, in the lender's approved terms, before the homeowner calls.

CanroHeat.ca: more leads from a focused trade site

CanroHeat.ca achieved 250% lead growth.

What it shows: a focused site for a heating company can grow lead volume substantially when its pages match what homeowners search for.

What transfers to roofing: dedicated pages for each type of replacement work, such as asphalt, metal or low-slope roofs, each linking to the financing explanation, so homeowners find the answer on the page they arrive at.

BCWide.ca: speed in a short window

BCWide.ca delivered 3× leads in 90 days.

What it shows: a well-planned campaign can move results within a single season rather than over years.

What transfers to roofing: roofing seasons are short, so a campaign has to work inside a window of weeks. Our replacement-season campaigns are planned around those windows.

CombiBoiler.ca: depth on a single product

For CombiBoiler.ca, the numbers were 300% ROI and 300+ monthly leads, backed by 500+ page-1 rankings on combi-boiler searches.

What it shows: owning a narrow topic thoroughly, with many useful pages, builds lasting search visibility.

What transfers to roofing: a roofing company can build similar depth on the questions homeowners ask about replacement cost, materials and paying over time. Helpful content around financing questions is part of that depth.

What doesn't transfer automatically

It would be misleading to suggest these numbers will repeat in roofing. Several things differ:

• Seasonality. Roofing installs are more weather-dependent than heating work, so lead volume swings more.
• Ticket size and decision time. Roof replacements are often larger and more postponable, which lengthens the sales cycle.
• Financing variables. Results from a financing program depend on the lender's approval criteria and costs, which are outside anyone's marketing control.
• Competition. Storm seasons bring out-of-town crews and canvassers in some regions, which changes the competitive picture.

That's why every engagement starts with your own numbers, using the method in our estimate math guide, and why the tracking service measures what actually happens.

The common thread in all four

Looking across these HVAC results, the shared pattern isn't a trick or a channel. It's three habits: pages that answer the buyer's real questions, a clear next step on every page, and measurement based on calls and jobs rather than clicks. Those habits are what we bring to roofing financing. The numbers they produce in roofing will be your own, and we'll measure them honestly.

How we'll report your results

Whatever we do for your roofing company, the reporting follows the same rules:

1. Counts from your records, not estimates from ad platforms.
2. Season-on-season comparisons, because month-to-month roofing data misleads.
3. Financed and non-financed jobs side by side, so you can see whether financing added work or just changed how people paid.
4. Plain observations, including when something isn't working.

More HVAC case studies, beyond these four, are collected at hvac.agency/case-studies. To talk about what a realistic target looks like for your company, see the contact page.